A 2023 Impreza driving on the coast.

More than a car. It's a Subaru. 2023 Impreza

Equipped with standard Symmetrical AWD

Starting at MSRP[1]
$19,795

MPG up to
36/28
(Hwy/City)[2]

Exterior

Lithium Red Pearl


2023 Subaru Impreza Shown

Not all colors are available on all trims, additional costs may be incurred based on color selected.

Interior

Black Sport Cloth

 

2023 Subaru Impreza Shown

2023 Subaru Impreza Base

2023 Impreza Base Sedan

Includes these key features:

  • Standard EyeSight® Driver Assist Technology
  • Symmetrical All-Wheel Drive
  • SUBARU STARLINK® Multimedia with Apple CarPlay® and Android Auto™
  • Rear-Vision Camera
  • Vehicle Dynamics Control
2023 Subaru Impreza Base 5-door

2023 Impreza Base 5-Door

Includes these key features:

  • Standard EyeSight® Driver Assist Technology
  • Symmetrical All-Wheel Drive
  • SUBARU STARLINK® Multimedia with Apple CarPlay® and Android Auto™
  • Rear-Vision Camera
  • Vehicle Dynamics Control
2023 Subaru Impreza Premium Sedan

2023 Impreza Premium Sedan

Includes these key features:

  • SUBARU STARLINK® Safety and Security
  • 4G LTE Wi-Fi capability
  • All-Weather Package with heated front seats
  • Available power moonroof
  • SUBARU STARLINK® 6.5-inch Multimedia Plus
2023 Subaru Impreza Premium 5-Door

2023 Impreza Premium 5-Door

Includes these key features:

  • SUBARU STARLINK® Safety and Security
  • 4G LTE Wi-Fi capability
  • All-Weather Package with heated front seats
  • Available power moonroof
  • SUBARU STARLINK® 6.5-inch Multimedia Plus
2023 Subaru Impreza Sport Sedan

2023 Impreza Sport Sedan

Includes these key features:

  • 18-inch alloy wheels
  • Keyless Access with Push-Button Start
  • Sport Cloth upholstery with red stitching 
  • SUBARU STARLINK® 8.0-inch Multimedia Plus
  • Body-color rocker spoilers and trunk spoiler
2023 Subaru Impreza Sport 5-Door

2023 Impreza Sport 5-Door

Includes these key features:

  • 18-inch alloy wheels
  • Keyless Access with Push-Button Start
  • Sport Cloth upholstery with red stitching 
  • SUBARU STARLINK® 8.0-inch Multimedia Plus
  • Body-color rocker spoilers and roof spoiler
2023 Subaru Impreza Limited 5-Door

2023 Impreza Limited 5-Door

Includes these key features:

  • Leather-trimmed upholstery
  • LED Steering Responsive Headlights
  • Available SUBARU STARLINK® 8.0-inch Multimedia Navigation
  • Automatic climate control system
  • 17-inch alloy wheels

Reasons to Love Impreza 

Built for the Road Ahead

You can count on your 2023 Impreza to be there, adventure after adventure and mile after mile, because 94% of Subaru Impreza cars sold in the last 10 years are still on the road today[3]. That makes it the longest-lasting compact car on the market[4], with more longevity than Honda Civic, Toyota Corolla, or Mazda3.

 A 2023 Impreza hatchback with two bicycles on the roof driving on a country road.
 A photo illustration showing the EyeSight Driver Assist Technology on the 2023 Impreza.

Confident Safety

The 2023 Impreza gives you extra safety on every drive with industry-leading safety features like standard Subaru EyeSight® Driver Assist Technology[5] and available SUBARU STARLINK® Safety and Security[6]. That kind of advanced protection has impressed the safety experts for over a decade: Impreza has been an IIHS TOP SAFETY PICK for 15 years running (2008-2022)[7], so it's no surprise Subaru is the Most Trusted Brand for eight years running, according to Kelley Blue Book's KBB.com[8].

Choose Your Kind of Capability 

Impreza gives you a choice between the cargo-hauling capacity of the 5-door hatchback or the sophisticated style of the sedan. But both come with the all-weather confidence of Symmetrical All-Wheel Drive - standard capability that the Honda Civic, Toyota Corolla, and Hyundai Elantra can't match[9].

 A 2023 Impreza sedan and a 2023 Impreza 5-door hatchback parked on a city street.
 A 2023 Impreza driving on a road.

Built for your next adventure.

The road to your new Impreza begins with a single decision - sleek sedan or versatile 5-door hatchback. With standard Symmetrical All-Wheel Drive on both, your choice of destinations is endless and you can count on standard EyeSight® Driver Assist Technology[10] for peace of mind on every drive.

Engineered for Versatility  

Standard Symmetrical All-Wheel Drive 

 A 2023 Impreza hatchback driving on a rainy street.

Capability

The standard Symmetrical All-Wheel Drive system in the 2023 Impreza is designed to optimize traction in rain, snow, and on bad roads. It constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.

 A 2023 red Impreza hatchback driving on a country highway.

Stability and Control

With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.

 A 2023 Impreza driving on a street.

Efficiency and Durability 

At up to 36 MPG**, the 2023 Impreza sedan and 5-door hatchback deliver competitive fuel efficiency, and with the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza will be with you for all the miles ahead.

152-HP Direct-Injection SUBARU BOXER® Engine 

Drawn from more than 50 years of intelligent performance, the unique SUBARU BOXER engine has pistons that move side to side, canceling out each other's vibrations so it can run more smoothly and efficiently. This horizontal layout also offers better balance while delivering a maximum transfer of power. It also features direct injection for improved performance and fuel economy. 

Standard on: All trims 

 A 2023 Impreza driving on a street.

Advanced Safety 

SUBARU STARLINK® Safety and Security 

 A close-up of a finger touching the available STARLINK Safety and Security buttons on the 2023 Impreza.

Safety and Security

STARLINK Safety and Security[11] offers an array of connected services to help keep you and your Impreza safe whether you're in your vehicle, at your computer, or on your smartphone. Advanced Automatic Collision Notification will alert an operator in the event of an accident and SOS Emergency Assistance can get you roadside help at the push of a button.

Standard on: Premium, Sport, Limited

 A close-up of a smartphone showing the controls for the available Remote Engine Start with Climate Control on the 2023 Impreza.

Remote Engine Start

Remote Engine Start with Climate Control lets you start your Impreza and adjust the temperature via the MySubaru app on your smartphone so your journey can be comfortable from beginning to end[12].

Standard on: Premium, Sport, Limited

 A 2023 Impreza parked on a city street.

STARLINK Concierge

STARLINK Concierge is like having a personal assistant on every trip. This package brings you in-vehicle, real-time assistance with restaurant and hotel reservations and purchasing tickets for sporting/theater events. Your STARLINK Concierge can also help you search for points of interest and schedule service appointments at your preferred Subaru retailer all at the touch of a button.

Standard on: Premium, Sport, Limited

EyeSight Driver Assist Technology 

 A photo illustration showing the EyeSight Driver Assist Technology on the 2023 Impreza hatchback.

Subaru EyeSight

The 2023 Impreza features standard EyeSight Driver Assist Technology[13], which acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive. EyeSight includes a number of advanced active safety systems to protect you and your family on every drive.

 A photo illustration showing Automatic Pre-Collision Braking feature of the 2023 Impreza hatchback.

Pre-Collision Braking

Automatic Pre-Collision Braking[14] helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.

 A photo illustrating the Adaptive Cruise Control with Lane Keep Assist feature of the 2023 Impreza hatchback.

Adaptive Cruise Control

Adaptive Cruise Control with Lane Keep Assist[15] provides extra safety and convenience on every drive. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with braking and throttle control to help maintain a safe distance ahead.

 A photo illustration showing the Blind-Spot Detection feature available on the 2023 Impreza hatchback.

All-Around Awareness Technologies 

The 2023 Impreza features an entire suite of available safety technologies to help protect you and your passengers. The Blind-Spot Detection[16] system warns you with a visual indicator in each side mirror if it senses a vehicle in your blind spots. Rear Cross-Traffic Alert[17] helps warn you of traffic approaching from the side as you back up. With available Reverse Automatic Braking, your vehicle can even stop itself to help avoid objects behind you[18].

Blind-Spot Detection and Rear Cross-Traffic Alert available on: Premium, Sport 

Standard on: Limited 

Reverse Automatic Braking standard on: Limited

Interior 

 A side view of the interior of the 2023 Impreza.

Right-Sized, High-Quality, and Comfortable Cabin 

The Impreza sedan and 5-door hatchback feature a refined, spacious interior with high-quality soft-touch materials, contrast-stitched trim, and more passenger volume than the Honda Civic, Toyota Corolla, or Mazda3 at up to 100.9 cubic feet[19]. The cabin is engineered to reduce vibration and road noise and the SUBARU STARLINK Multimedia system offers standard Apple CarPlay® and Android Auto™ integration[20] so all your adventures can be comfortable and entertaining.

 A close-up of the touchscreen for the STARLINK Multimedia system in the 2023 Impreza.

SUBARU STARLINK Multimedia

The 2023 Impreza features STARLINK Multimedia with standard Apple CarPlay® and Android Auto™ integration. Wireless Bluetooth® pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content. An 8-inch touchscreen is available as well as a built-in and voice-activated navigation system powered by TomTom®

Harman Kardon® Premium Audio 

The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high-sound output. At the heart of the system lies a high-performance 8-Channel, class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle's 8-speaker sound system. Harman's Clari-Fi™ Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.

Available on: Sport, Limited

 A close-up of one of the Harman Kardon premium audio system speakers in the 2023 Impreza.

Exterior 

 A 2023 Impreza sedan parked in a garage.

Sleek and Sporty

Get two takes on smart, sophisticated styling with the 2023 Impreza. The 5-door Impreza hatchback offers sporty, practical style while the sedan gives you a refined and classic look. Whichever trim you choose, the subtle modern details and exacting finish of your Impreza are designed to impress.