The FitzWay Price

The Price You Can Expect

Some dealerships advertise lower prices by including incentives you may not qualify for or leaving out costs added later. That’s not how we operate.

Our price is clear and upfront - reflecting what you can actually expect to pay, with required dealership costs^* already included.

• No unnecessary add-ons in your price
• Optional products clearly explained
• You stay in control every step of the way

Everything is presented clearly, so you can make confident, informed decisions.

Standard Costs To Keep In Mind

In addition to the FitzWay Price, a few required costs may apply based on your purchase and location:

• Sales Tax - Based on your state and local rates
• Tags and Registration - Required to legally register your vehicle

Any additional products or services, like our Lifetime Buyer Protection Plan, are optional and only included with your approval.

So you always know what’s required, what’s optional, and exactly what you’re paying for—before you move forward.

Honesty from Start to Finish

From the moment you see the FitzWay Price to the time you complete your purchase, everything is designed to be clear and easy to understand. You’ll know what you’re paying for, why it’s included, and what your options are every step of the way.

No surprises. No confusion. Just straightforward information you can trust.

The FitzWay Price reflects our commitment to honesty and doing right by our customers—values that continue through the Fitzgerald Promise.

How We Determine the FitzWay Price

The FitzWay Price is carefully determined using real market data and industry pricing tools. Our pricing team considers:

• Current market demand
• Similar vehicles in the region
• Vehicle condition, mileage, and features
• Manufacturer pricing trends

This approach ensures every vehicle is priced fairly and competitively from the start, with a strong value set upfront.